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Business

From an economy of taking, to a society of giving.

ONGROUP is the flagship company that, together with fellow welfare providers,
elevates welfare into the central infrastructure of the world.

Not competition, but co-creation.
To build the infrastructure of welfare,
we spark a welfare revolution across the globe.

Philosophy

Philosophy

A Welfare Revolution
to the World

Business

Our Businesses

01

ON HQ

Welfare Headquarters

Children to elders—a single infrastructure for welfare needed at every stage of life. Unlike conventional headquarters, we craft a unique brand attuned to the founder's own life story, aiming for welfare infrastructure trusted by the local community. Multiple headquarters launched simultaneously, expanding nationwide through a franchise model.

This is the aesthetic of ON HQ.

Area Domination & Unit Economics

A multi-layered dominance strategy that integrates child welfare, disability welfare, and elderly care within a single domain. By capturing the needs of all generations within the same commercial area, we keep costs down and maximize per-site revenue over the long term.

At the root of this design lies the founder's hands-on experience. From age 20, he spent a decade moving across every kind of welfare facility — from special nursing homes and group homes to hospitals — before founding his own company at 30. "A good facility is not an expensive building. It is born from the conviction and resolve of its leader." "Management left to the field alone declines." Guided by that belief, through every setback, he has led with the principles of daring against convention, and decision, resolve, and execution.

A welfare revolution is not merely the building of infrastructure.
It is returning always to one's original intention — for complacency is dangerous.
It is facing one's own conscience and the lives of others in earnest.
And above all, it is ceaseless learning and education.

02

ON M&A

Mergers and Acquisitions with ON

Not an M&A of taking, but of giving. What is inherited shall be passed on, more beautifully than before. ONGROUP is a hands-on collective restarting welfare businesses across the nation through the form of "renovation × production."

This is the aesthetic of ON M&A.

Turnaround & Asset Restructuring

ONGROUP's M&A involves the owner deeply, from the very sourcing stage. Encompassing brokerage, FA, and advisory functions, we design each scheme according to shareholder structure, financial condition, and business stage — a hands-on player that protects the owner's life itself.

  • Share transfer: Assuming management rights, injecting the group's credit, financing capacity, and talent at once
  • Business transfer: Carving out only the necessary operations, shutting out off-balance-sheet liabilities while protecting employment and users
  • Business alliance: A capital-free partnership that rebuilds the operating structure while preserving the current management's independence
  • Business revival: A hands-on, on-site presence that drives a V-shaped recovery through frontline improvement
  • Management advisory: Transplanting operational know-how and infrastructure to rebuild the revenue structure

The deal does not end at scheme selection. Targeting successor-less businesses nationwide, we assess risk through financial, legal, and labor due diligence. After succession, we remain embedded in the integration process, achieving improved capital efficiency and faster payback under the new owner — committed not merely to resale, but to the full reconstruction of enterprise value.

This capability is supported by the management insight of a serial entrepreneur who has founded 28 companies. To create facilities of true principle, even while bearing full responsibility. Because the business began from that resolve, we understand, more than anyone, the weight carried by an owner who decides to let go.

This is not an acquisition that ends as an entry in a ledger. What we inherit is the philosophy of the field, and the aspirations of each and every dedicated employee.

Those who approach this work half-heartedly are free to leave the world of welfare. A posture that prioritizes only one's own feelings cannot face human lives and human futures. Ignorant care can cost a life; heartless words and conduct can alter a person's future and life. That is what we believe.

We preserve the good culture and climate, renovate, refine, and pass it on to the next generation. We do not take — we restart.

03

ON OS

Operating System for Welfare

Our proprietary operating system, hospitality and refined manner training inspired by The Ritz-Carlton, and Japan's top-tier set of hundreds of operational manuals that go beyond legal standards. Through subscription and advisory contracts, it is a welfare operating system shaped to each manager's needs. Web construction and operations for each facility are handled end-to-end. Welfare management cannot be run by individual experience and intuition alone. The site moves without hesitation, and any practitioner reaches the same quality. With world-class operational infrastructure, we break the conventional wisdom of welfare management—aiming for an operational standard alongside Toyota and McDonald's.

This is the aesthetic of ON OS.

Standardized Infrastructure & Scale Margin

All the operational materials and data cultivated as a franchise headquarters, integrated into a proprietary system. Pursuing ease and simplicity to the utmost, usable instantly in the field even on a smartphone. A proprietary operating platform with AI at its core — that is "ON OS."

From finance, HR, labor, and compliance to frontline service operations, everything is standardized end-to-end. Removing dependence on individuals, it implements the discipline by which even an inexperienced person can instantly reproduce Ritz-Carlton-level quality. By centralizing back-office functions, it sharply reduces the SG&A ratio and replicates an operating margin far above the industry average, at uniform quality across every location.

This platform was built from scratch by the founder, self-taught, entirely from the field's point of view. Welfare professionals are experts at facing people; many are not skilled with paperwork or computers. That is only natural. And so, they should not be chased by administrative work into overtime. In the time freed from such tasks, they should face children, people with disabilities, and the elderly with a gentle heart. With that single wish, we take on back-office work in every direction.

Yet filings to the authorities, contracts, important-matter explanations, operational regulations, various care plans, and billing — these we deliberately leave to the field. For without understanding the field, one cannot explain these in one's own words to families and guardians.

Efficiency is not for the sake of cost. It exists to restore gentleness. That is the heart of the philosophy called ON OS.

04

ONSYMPHONY

World Folk Music Project

A music project born from the artistic activities of KENICHIRO IWAO. We circulate 500 traditions of folk music from around the world, carrying the prayers and cries of those who shaped each era into the future, with AI as our companion. Through YouTube and other streaming platforms, to listeners across the world. While it stands as an independent music venture, it operates as one with the philosophy of our welfare enterprise. Folk music is the memory and the wisdom of humanity that has survived this earth. AI is the crystallization of our ancestors' wisdom. We honor AI, and coexist with it. With the power of music, we bring the hearts of people and the spirit of the times into harmony.

This is the aesthetic of ONSYMPHONY.

Artist KENICHIRO IWAO

I make music for those who live carrying a quiet suffering.

For those who have lost, endured, and walked on even when living itself felt heavy. The starting point of my music is the very lives of the people I met in the welfare field. Families searching for hope, children living each day while facing disability, and the care workers and supporters who protect dignity even as they waver between ideal and reality. In them dwelled a strength and sorrow beyond words, and a quiet courage that still pressed forward.

Each time I touched that light and shadow, I realized: music is a force for standing beside someone.

Music quietly stands next to another, eases pain just a little, and guides toward a new beginning. It is not a way to escape from reality, but a path to walk together with someone's reality.

ON SYMPHONY is the inheritance of sound that carries that wish to the world. The prayers, memories, joys, and sorrows handed down across the ages. The very trace of sound that has resounded within cultures and the earth. I wish to keep this inheritance from fading, and to circulate sound throughout the world — across nations and borders, sound calling to sound, prayer passed to prayer, reaching quietly into the heart of someone far away.

People are connected by the vibration of sound, before words, before belief. It is a shared language that remains across eras and cultures, in the deepest place within a human being.

And so ON SYMPHONY also plays sound for softening the heart, steadying the breath, and returning quietly to peace. Not magic, but a space for remembering the healing power that people inherently possess.

My purpose is only one: to support those who suffer, to connect hearts kept apart, and to keep creating sound that makes the world a little kinder. If my sound can light even a moment's glow in someone's darkness, then that single note holds a reason to live.

I do not sing to sing well. I am here to sing with all my heart. That is the truth of who I am, and all that dwells in my voice.

Future Vision

Future Vision

ONGROUP continues to launch new ventures, to beautifully circulate ON, will, and mission.

Company Profile

Company Profile

Company Name
ONGROUP, Inc.(The collective that beautifully circulates ON)
Representative
Group Chairman: KENICHIRO IWAO
Professional Qualifications
Certified Social Worker / Certified Psychiatric Social Worker / Certified Care Worker / Care Manager / Preventive Care Exercise Instructor / Child Development Support Manager / Service Administration Manager / Licensed Real Estate Transaction Specialist / Seitai Practitioner / and other dementia-related certifications
Group Structure
8 group companies
Businesses
All-Generation Welfare Headquarters Business / M&A / Welfare Management Support / Music
Address
20F, Marunouchi Trust Tower Main,
1-8-3 Marunouchi, Chiyoda-ku,
Tokyo 100-0005, Japan
Capital
11,110,000 JPY

No precedent is needed.
A Welfare Revolution to the World.

Six Chapters

Six Chapters

01

The Origin

The question that reweaves life

"Life can begin again, as many times as it must." For twenty-eight years, walking through both the front lines of welfare and the frontiers of management, I have passed through moments where everything built collapsed. The essence lies not in systems, but in the will to reweave human lives. This is the origin of all.

02

The Circle

Binding the world with ON

A chain of ON moves the economy. Virtue made visible creates wealth and trust. Not through systems, not through business, but through the bonds of ON—an economy of life that extends from Asia to the world. We are building a future where ON becomes the global standard.

03

The Stage

Where lives are rewoven

What we build is not a facility, but a stage where lives are rewoven. "ON and Beauty," "ON and Sound"—each location carries its intent in its very name, weaving the chain of ON as it spreads across the nation. We honor the human stories that lie behind every number.

04

The Rise

Strength becomes tenderness

Retirement is not the end. We produce a stage where the strength of an athlete is transformed into kindness for another. Days where gratitude, not applause, reaches you. A welfare stage that illuminates the second chapter of life.

05

The Legacy

Welfare entrusted

Disability is not "what cannot be done," but "the power that can be entrusted." From welfare that only protects, to welfare where intent is entrusted and built together. A framework that moves welfare into an era of entrustment.

06

The Structure

A future woven by the people

Consolidating know-how proven across the field nationwide, we integrate technique and spirit through hundreds of items: "System Manuals," "ON Practical Training," and "The Welfare Aesthetic of ON." We prove on the ground a standard that the government itself recognizes as "with ON, there is peace of mind." In place of the state, the people now weave the future of welfare.

For You

For You

For Entrepreneurs

For those who wish to build a new welfare business, with intention at its origin.

For M&A Seekers

For those who wish to pass meaningful businesses, intent and all, to the next generation.

For Partners

For those who wish to spark a welfare revolution together with ONGROUP.

For Government

For those who wish to build, together with us, a welfare infrastructure rooted in each region.

Together, the Future.

We need no precedent.
We are the collective that creates the future.